Actor Tom Hanks and CBS talk show co-host Gayle King have issued warnings to their fans regarding advertisements featuring AI-generated imposters. Tom Hanks took to Instagram to alert his 9.5 million followers about an unauthorized digital version of himself being used in a video promoting a dental plan. He made it clear that he had no association with the promotion and urged his fans to be cautious.
Gayle King, a co-host of CBS Mornings, also posted on Instagram, sharing what she claimed was a fake video clip of her endorsing a weight loss product. She vehemently denied any involvement with the company and emphasized that she had never even heard of the product, cautioning her followers not to be deceived by these AI-generated videos.
The issue of safeguards against the use of artificial intelligence to replicate the talents of screen actors was a contentious topic during a recent writers strike that brought Hollywood to a standstill. The strike by Hollywood actors is still ongoing and remains unresolved.
Generative AI programs gained significant attention last year, with ChatGPT being one notable example, showcasing its ability to generate essays, poems, and conversations based on minimal prompts. These AI models have expanded their capabilities to create digital imagery on demand, raising concerns about the potential for creating "deep fake" images and videos that can deceive people into believing they are real.
Tech giants such as Google, Meta, and Microsoft are actively pursuing the potential of generative AI while grappling with the risks associated with its misuse, including its potential as a tool for spreading misinformation and cybercrime.
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